The Lantech Longwave’s Digital Signage solution is a digital communication system which allows visual communications to be broadcast on multimedia devices such as Monitors and Video or LED walls through simplified and centralised management (via Cloud or site). These applications are a medium for both point-of-sale advertising and promotional communication, as well as “corporate” communication, typical of public agencies and companies. Digital Signage can also be used for presentations at events and conferences and to act as wayfinding markers inside museums, schools and trade shows.
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Company Video Engagement
Lantech Longwave’s Company Video Engagement applications make it possible to increase user engagement and interactivity, thereby bringing users even closer to the centre of the user experience.
They enable customised content planning with centralised schedule: same playback on multiple PCs at different time slots or diversified playback based on the target audience.
There are also numerous applications for internal use, aimed at displaying production data and employee communications.
Museum applications
Museum applications focus on interactivity: audiences are provided with personalised content and multimedia pathways that become the cornerstone of new museum exhibits, enhancing and complementing any pre-existing classical collections.
On the corporate side, one of the trends involves corporate museums, through which companies tell their stories to employees, customers, and new partners. Corporate museums can host permanent interactive settings or can be installed at specific celebratory events.
Retail
Lantech Longwave’s Digital Signage applications in Retail provide useful information which guides customers around different spaces and stores.
In particular, we carry out projects that supply video walls and totems in shopping malls, and touchscreen systems that are used to display digital catalogues which can be interacted with independently.
In addition, Visual Content Management software features evolved analytics capabilities which, together with customer information and loyalty building activities, enable customer profiling, fundamental in the marketing decision-making processes.
LED Wall - Video Wall - Laser Projection
Lantech Longwave’s Digital Signage and Video Engagement applications are developed with different and specific technological approaches, from the more traditional video projection to the more advanced video walls and LED walls. Which option is chosen depends on the space where it will be installed, in accordance with the dimensions required and any particular features.
The main goal of these solutions is to maximise user engagement with strong visual imprinting that is both recognisable and recognised.
